Dr. Justin Lima
PLAY 01 / 06
The Playbook
Strength & Conditioning Expert
Est. Career — 2 Decades
Dr. Justin Lima
THE PLAYBOOK

Two decades building elite American football talent, from the weight room to championship Sundays.

8
Super Bowl Champions
30
NFL Draft Picks
12
Pro Bowlers
4
Power Conferences
Scroll to turn the page
JL
PLAY 02The Coach

Performance is the product of preparation and development.

As a strength and conditioning expert and coach, Dr. Justin Lima's career spans Division I football at the highest levels.

Dr. Lima holds a Ph.D. in Health and Human Performance from Concordia University Chicago and a Master of Science in Strength and Conditioning from Bridgewater State University. He is the owner and CEO of Strength Coach Network, the premier platform for strength coaches to pave a real path forward to elevate pay, personal life, progression and purpose.

A devoted family man, Dr. Lima lives with his wife and two sons in Iowa — the same state where much of his career was built and where his dedication to the profession continues to thrive.

Dr. Justin Lima
JL
JL
PLAY 03The Record

The Record

Results developed at the highest level of the sport on the biggest stages it has.

8
Super Bowl
Champions
7
All-Pro
Selections
12
Pro Bowl
Selections
30
NFL Draft
Picks
12–0
2015 Iowa
Undefeated Season
Rose
Bowl
2016
Power Conference
50+
Amateur Athletes
Turned Pro
4
Power Conferences
Worked
JL
PLAY 04Credentials

Credentials

Certified, appointed, and trusted by the institutions that set the standard.

Certifications
Education

PhD

Health & Human Performance · Concordia University

NSCA · CSCS

CSCS

Certified Strength and Conditioning Specialist

NSCA · RSCC*D

RSCC*D

Registered Strength and Conditioning Coach with Distinction

CSCCa · SCCC

SCCC

Strength and Conditioning Coach Certified

NSCA Leadership

Vice Chair

Advancement Grant & Assistantship Committee

Executive Council Member

Football Special Interest Group

Executive Council Member

College S&C Professional Development Group

Advisory Board Member

NSCA State of Iowa

JL
PLAY 05The Method

A system built on measured, repeatable, accountable work.

/ 01

Assess

Establish the athlete's true baseline with objective performance data.

/ 02

Build

Reduce the risk of injury, decrease the severity of potential injury, improve athletic performance.

/ 03

Prepare and Develop

Train the physiological systems for performance.

JL
PLAY 06The Book
Navigating a Career in Strength and Conditioning by Justin Lima, PhD

The playbook, in print.

Navigating a Career in Strength and Conditioning — A Practical Guide to Go From Intern to Industry Leader.

Two decades on the field, distilled into career strategy, foundational science, and a sustainable approach to the profession. Written for the next generation of coaches.

Cognella · 2027 · Justin Lima, PhD
JL
Dr. Justin Lima

Work with Dr. Lima.

Available For
Subject Matter Expert (SME) Consultation Keynote & Conference Presentations Athletics Department Consulting S&C Coach Mentorship
Media Inquiries & Partnerships · mb@18Vgroup.com
View Media Kit
Strength & Conditioning Expert and Coach
© Dr. Justin Lima, PhD · The Playbook
JL